Technology

AI is Digital Microplastics

By Stephen Bolen,

Published on Jan 9, 2025   —   2 min read

Photo by Carl Tronders / Unsplash

Summary

AI Slop is infecting the internet like Microplastics. It's found everywhere and nobody is asking for it.

I read an absolutely fantastic article in the Guardian this morning about AI ruining the Internet and how nobody is doing anything to stop it. In fact, it appears that the likes of Meta and X are trying to perpetuate this race to the bottom, competing with OpenAI and others.

AI-generated ‘slop’ is slowly killing the internet, so why is nobody trying to stop it? | Arwa Mahdawi
Low-quality ‘slop’ generated by AI is crowding out genuine humans across the internet, but instead of regulating it, platforms such as Facebook are positively encouraging it. Where does this end, asks Arwa Mahdawi

Shrimp Jesus will eventually turn into Crab Jesus

So, what happens when AI Slop — trained on the worst content imaginable — begins to break containment? You get the Dead Internet Theory:

The dead Internet theory is an online conspiracy theory that asserts, due to a coordinated and intentional effort, the Internet since 2016 or 2017 has consisted mainly of bot activity and automatically generated content manipulated by algorithmic curation to control the population and minimize organic human activity.

I don’t fully subscribe to the conspiratorial aspects of the dead internet theory, but there are some indicators that Gen AI is being used to inflate engagement on platforms. This was recently brought to the public’s attention with Meta and their AI characters that you could interact with on Meta platforms (Facebook, Messenger, Instagram, and WhatsApp).

Meta shuts down AI character accounts on Facebook, Instagram after outcry
Viral controversy over AI-generated Instagram accounts created by the company led to a search result blackout.

Nobody wants this. Nobody asked for this!

Maybe I’m jaded having come of age in the golden era of the internet, but all of this fake plastic AI schlock — from images to bots to made-up confidently incorrect answers — is infecting the internet like microplastics, and there’s nothing we can do about it.

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